Silicon Valley’s Favorite New Supplements 

Everyone in Silicon Valley is on something these days. In all, the global supplement industry is expected to surpass $192 billion in 2024, driven by web ads, podcast hosts and word-of-mouth recommendations. There are the time-tested basics, like creatine and protein powders, as well as a medicine cabinet’s worth of more unusual and much less proven ones, such as fadogia root (a purported testosterone booster) and magnesium L-threonate (commonly used as a sleep enhancer).

Below you’ll find a list of some of these most popular new ones, which we assembled by talking to health professionals as well as founders and investors within health tech. Our list isn’t meant as a tally of recommendations but rather a spotlight on an ever-widening cultural trend among the young and moneyed who are willing to spend widely on supplements to improve their health—and, hopefully keep their bodies young.

Let’s listen first to Michelle Darian, a dietitian and nutritionist at health analytics company InsideTracker, voice a very sensible note of caution: “With every supplement, we always recommend that people talk to their healthcare provider before starting.”….Story continues…